During recent times, heightened competition and changing dynamics are forcing business to push the envelope, explore new possibilities. Businesses are moving forward from just managing relationships to building relationships with customers and winning their loyalty to ensure they keep coming back.

Enter Vin Customer, helping businesses improve customer loyalty leading to a more stable customer base, a better understanding of customers and more customers that keep coming back.

Vin Customer is a Vinculum proprietary framework which offers a comprehensive loyalty management solution to recognize, retain and reward customers. Vin-Connect empowers businesses to implement and manage multiple loyalty programs facilitating a comprehensive view of the customer thereby enabling a compelling and fully customized customer experience.

The key features within Vin Customer include the following:

• User Profile Management
• Membership Management
• Point Accumulation Management
• Redemption Management
• Marketing Management
• Reports and Analysis
• Admin

In line with Vinculum’s vision of an integrated solution portfolio, Vin Customer offers various integration touch points to exchange information with various enterprise systems. Interfaces enable information exchange using standard XML based interchanges and the technology supports open source as well as proprietary databases.

With support for industry standard hardware and legacy applications, Vin Customer fits right into your current landscape giving you a flexible, scalable and open loyalty system that enables you to differentiate from your competitors by being forward thinking, providing on going customer loyalty metrics and helping you understand how your customers feel about you.