At Vinculum, we have a solid team of pricing analysts who provide pricing analytics, price management, rules based pricing and optimization technology and services to retailers across grocery and other retail formats.

We have implementation teams around industry standard products like Revionics.

Using these industry standard products, retailers leverage advanced analytics to determine the initial price and manage the optimal base price throughout the pricing life cycle, based on your unique customer-demand patterns. It examines your customer patterns down to the store-SKU level-segmented by customer if loyalty programs are in use. With this data, the price optimization algorithms determine the best combination of prices to meet your category goals thereby allowing retailers to

• Determine the best role for categories
• Maintain category objectives by adjusting regular everyday prices in conjunction with promotions and clearance or markdown prices
• Improve decision support analytics to see the impact of pricing on sales, profit and price image for any SKU across the assortment

Promotion Optimization algorithms helps you plan, measure and optimize promotional campaigns. Retailers can determine the best product and offer mix for your promotions, combined with an item-level forecast.

Through this retailers can:

• Create promotions with the best combination of items and offers to meet event objectives
• Analyze vendor deals in conjunction with promotion planning
• Measure results of promotions prior to execution
• Easily manage concurrent promotions in multiple price zones and languages
• Forecast sales and perform analysis to optimize future promotions

Markdown Optimization helps you to profitably manage seasonal, fashion and discontinued inventory. You can manage the markdown process from the first sale, through promotional markdowns, all the way to inventory closeout to gain maximum competitiveness, profitability and attainment of inventory levels.

In addition, this enables you to:

• Determine items to mark down for maximum impact
• Identify when the markdowns should occur and in which stores
• Select discount levels based on inventory goals
• Identify minimum presentation levels and required stock levels to better manage inventory

By partnering with Vinculum, you're assured of having a expert team and comprehensive SCM solutions delivered by a single vendor, with best practices and low total cost of ownership built in, that match all of your business priorities from network design/order inception to delivery-from concept to customer.

For more information please write to us at info@vinculumgroup.com