Powering Nykaa’s Growth: From 3.5m Products to Seamless Omnichannel Retail

The Challenge and How Vinculum Helped

With millions of SKUs across beauty, fashion, and lifestyle, Nykaa struggled to maintain real-time inventory visibility and deliver consistent experiences across its fast-growing online and offline channels. Manual dependencies slowed order fulfillment and made peak season management complex.

Vinculum’s suite of solutions—Vin OMS, Vin WMS, Seller Panel, and Omnichannel—centralized inventory and order flows, automated warehouse operations, and empowered sellers with direct catalog and stock management. Seamless omnichannel integration enabled BOPIS, returns across stores, and reliable SLA compliance. The result was 99% inventory accuracy, 30–40% faster order fulfillment, and 2x growth in omnichannel sales, helping Nykaa scale efficiently while delighting customers nationwide.