How PUMA Streamlined Marketplace Listings with PIM Data Automation

The Challenge and How Vinculum Helped

PUMA, one of the world’s leading sportswear brands, needed a robust omnichannel backbone to unify its fast-growing online and offline presence in India. With fragmented order flows, limited real-time inventory visibility, and manual bottlenecks, ensuring a consistent customer experience across stores, warehouses, and marketplaces was a challenge.

Vinculum implemented Vin OMS and Omnichannel solutions to centralize order management, automate fulfillment, and enable endless aisle capabilities for PUMA stores. Real-time stock synchronization empowered staff with full visibility, while integrated workflows streamlined allocation, invoicing, picking, and returns. The result was faster fulfillment, reduced manual effort, and a seamless shopping experience across channels—helping PUMA deliver on its promise of speed, performance, and customer satisfaction.