Events, Omnichannel Experience, Brands, Multi-brand Retailers, Sellers, Online to Offline, Offline to Online

IRF 2017: Vinculum talks opportunities in OmniChannel retailing

  • September 27, 2017
  • |
  • 3 MIN READ

Vinculum Group, a leading cloud-based order management, and fulfillment solutions company participated at the India Retail Forum 2017 held on 19th and 2oth September at The Renaissance Convention Centre, Mumbai, India.

India Retail Forum, IRF is one of the foremost events in the country for the retail and eCommerce industry; a two-day conference held annually that is aimed towards paving the way ahead and celebrating the growth of retail.

The rise of the online channel has pushed the entire retail industry to innovate and think of novel ways to attract and retain customers. From the customer’s point of view, the convenience of online retailing is attractive, but physical stores continue to have strong appeal. This poses a great challenge for eTailers and retailers on how to provide an Omnichannel experience that is personalized but not intrusive.

Vinculum Founder, Mr. Venkat Nott moderated an exciting panel discussion on “O2O – What does it take to win the Omni-Channel War”– where the best of online and offline clans discussed, argued, and unboxed the strategies to unlock the new revenue streams.

The panel members were Jaineel Aga from PlanetSuperheroes, Mike Ghasemi from IDC, Pallav Atreja from MAS Holdings, Pooja Maheshwari Salwan from Reliance Retail,  Riya Kalra from Candyskin, Shivani Poddar from FabAlley, Souvik Banerjee from TataCliq, and Meheriar Patel from The Mobile Store

Key Discussion Points were:

  • Which kind of products sells better online?
  • Do customers worry about which channel they buy from?
  • How are brands selling online today?
  • How to manage brand promise on marketplaces?
  • Are luxury products a good fit to sell on marketplaces?
  • Can Retailers collaborate with marketplaces?
  • Why are online retailers setting up stores? Are the challenges different for them
  • How can brands go cross-border?

Seamless shopping experiences are the key mantras of Retail, and, being able to achieve so creates the required in-roads into the consumers’ minds, needs, and wallets. Vinculum has been at the center of creating such experiences with its suite of products and 100+ integrations for leading retailers and eTailers globally like PrettySecrets, Nykaa, Wildcraft, The Mobile Store in India, SM Retail in the Philippines, Popular Bookstores in Singapore to name a few.

To know how Vinculum can help you to sell across channels seamlessly, book a demo today – Click Here

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