What is Multi-Channel Selling?
If you are an eCommerce seller there are good chances that you have heard about the phrase “Multi-Channel Selling”. Some people think that selling online on multiple marketplaces refers to multichannel selling but there is more to it. In concept, it refers to expanding your channels, and such channels can be online marketplaces, webstores or brick, and mortar stores. The purpose is to get maximum exposure to your products and attract customers over the globe.
Multichannel selling has already shown a sharp growth and no Seller wants to be left behind. According to a survey conducted by Web Retailer, 77% of Sellers who sell on Amazon also sell on multiple sales channels.
Multichannel selling definitely offers numerous possibilities, but also renders challenges for an online Seller. Peer competition is just a single line from the story.
Here are 4 major challenges faced while selling on multiple channels:
To overcome these challenges and to stay focused on the business growth, eCommerce sellers need to have an agile cloud-based Multi-Channel Order/Inventory Management Software which streamlines all the operations.
Here are some benefits you can avail using SaaS-based Order/Inventory Management Software to sell across multiple eCommerce marketplaces:
Catalog Management: Upload your hundreds of products to multiple marketplaces by formatting it once using the standardized templates. Get upload ready sheets and images transformed according to the standards of multiple marketplaces. This can reduce your manual effort and cost dramatically.
Centralized Inventory Management: This means you can track and control the inventory across multiple marketplaces from a single screen. Once you receive an order or a return from any of the integrated channel, product count will be adjusted into the centralized inventory accordingly. Thence it can offer consistent inventory management and can prevent false stock-outs as well as receipt of orders which are not present in the actual inventory.
Order Management and Fulfilment: Aggregate all your orders from multiple channels and process them seamlessly from a single screen. Avail the feature of choosing from multiple fulfillment channels according to your needs and preferences.
Marketplace Reconciliation: Reconcile all your transactions and get the reports ready in a single click, no need to go through the complicated marketplace policies and reconcile every transaction manually.