Philippines 2022-2024: Top online marketplaces

August 8, 2022
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E-commerce has become a revolutionary force in the constantly changing economic recovery scene, especially in the Philippines. During the outbreak, the lockdown limits placed on traditional brick-and-mortar businesses drove a spike in the e-commerce sector in the nation.

The Philippines’ e-commerce market faces challenges despite growth. According to OOKLA’s April 2022 Speed test Global Index, slow internet speeds, with the country ranking 59th in fixed broadband (55.21 Mbps) and 95th in mobile internet (19.45 Mbps), hinder progress. A shortage of cellular towers (22,405 vs. ASEAN peers) and low financial inclusion (51% unbanked) also pose barriers. Trust-building and cyber security issues further challenge the industry. Despite these challenges, big and small retailers like to sell on marketplaces to advertise their items and store and reach new and existing consumers.

As we explore the top list of e-commerce in the Philippines 2022-2024, we must analyze their features and offer insights from first-hand experiences. Let’s embark on this e-commerce journey together to peep into the list of online shopping sites in the philippines 2022-2024.

Top 10 E-Commerce Sites in the Philippines for 2022-2024

  1. Lazada

Estimated monthly traffic: 43.38M Undoubtedly, Lazada is a household name among Filipinos.

Boasting a remarkable 25 million monthly visitors, this website distinguishes itself as the most cherished e-commerce platforms in the philippines. What sets it apart?

Having navigated Lazada myself, I’ve found it to be a one-stop shop for consumer electronics, fashion, and more. It’s not just a marketplace; it’s a hub for well-known brands like Nike, Adidas, and Philips, making it a go-to platform for quality products.

Lazada may offer fulfillment and shipping services to the country of your choice. The fulfillment services, which are run by the corporation and are situated in Hong Kong, are managed by Times logistics. They work every facet of the inbound procedure, including pick, pack, and storage. Retailers may also transport their items everywhere in Asia with just one service, thanks to Lazada Global Shipping. This translates to lower costs and more convenience.

  1. Shopee

Estimated Monthly Traffic: 74.91 M

Shopee is another giant in the Philippines’ e-commerce realm, boasting 14.4 million monthly users. But it’s more than just numbers. It is a Southeast Asian-centered platform that combines payment and logistical support with the integrity of a customer-to-customer (C2C) marketplace.

Using Shopee, I’ve discovered its mobile-first approach and diverse product range, from groceries to electronics. Shopee’s combination of payment solutions and logistical support creates a all-in-one experience for buyers and sellers.

  1. Metrodeal

Estimated Monthly Traffic: 770,000

Metrodeal is a unique player focusing on discounts and deals. It specializes in discounts and deal-hunting campaigns for retail, dining, leisure, and travel. What’s intriguing is its swift payment processing.

I’ve explored Metrodeal’s offerings and benefited from its immediate payment processing. It’s interesting to note that a significant Japanese outsourcing company, Transcosmos, recognized its potential and acquired the business.

  1. eBay

Estimated Monthly Traffic: 277,65 K

eBay in the Philippines isn’t just about auctions; it’s expanding into the B2C sector. The eBay Store acts more like a conventional business-to-consumer marketplace, with merchants offering goods and various other brands.

With 880,000 Filipinos visiting, it’s a platform for second-hand goods and brand-new items. Buyers appreciate free access, and sellers can reach a wide audience. Users can conveniently buy and sell a wide range of brand-new and pre-owned items, including digital cameras, baby products, fashion apparel, collectibles, sporting goods, gadgets, cars, and other vehicles.

  1. Carousell

Estimated monthly traffic: 4.95 M

Carousell, though less known, is a hidden gem. It simplifies buying and selling. Carousell offers products in the following categories: fashion, home and living, electronics and mobiles, and cars and property.

Carousell’s user-friendly platform allows anyone, including businesses, to list and sell products effortlessly. It fosters direct communication between buyers and sellers. It gives customers the option to get in touch with the sellers directly.

  1. Globe Online Shopping

Estimated Monthly Traffic: 996.75 K

Globe Corporation, a prominent local company, introduced its online store. The online store called (online shopping philippines) will enter the nation’s expanding eCommerce sector.

Navigating Globe’s online store, I’ve seen its focus on postpaid network plans and various products, making it convenient for those looking for clothing, electronics, and accessories.


Estimated Monthly Traffic: 170.77 K bridges the gap for items not readily available in the Philippines.

Exploring, I’ve seen how it offers Filipinos access to products imported from the United States and China, providing various choices. With 170.77 monthly visitors, Galleon has found its niche in the eCommerce sector and has increased to become one of the top sites there.

  1. Zalora Philippines

Estimated Monthly Traffic: 1,250,000

Zalora, a fashion-centric platform, has gained immense popularity. Since 2012, Zalora has consistently been among the top eCommerce sites in the Philippines, bringing in an estimated 1,250,000 monthly visitors.

With Zalora’s consistent presence among the top ecommerce in the Philippines, it’s a fashion lover’s paradise. Its expansion to various Southeast Asian countries showcases its success.

  1. FB Marketplace

With over 72 million Filipinos using Facebook, FB Marketplace has emerged as a prominent platform for buying and selling.

FB Marketplace’s extensive user base and simplicity make it a preferred choice for millions of Filipinos for various transactions.

  1. BeautyMNL

Estimated Monthly Traffic: 424.07K

The Philippines’ e-commerce scene includes beauty/wellness. The website ranked ninth among the top e-commerce company in the philippines. Recent research claims that the online cosmetics industry will produce $675 billion in revenue by 2020.

BeautyMNL, a domestic website, caters to the beauty needs of Filipinas. With a monthly visitor count of over 590,000, it offers a comprehensive range of products.


Most of the list of e-commerce companies in the philippines listed here include mobile applications accessible on several platforms and their websites, providing an eCommerce experience via mobile devices. While some of them are newcomers who have already caught up, others are established players who are still dominant.

As we’ve explored the top online shopping sites philippines used to sell on marketplaces in the Philippines, it’s evident that each platform offers a unique experience. Beyond statistics, these are places where real transactions occur, and users’ experiences shape the e-commerce landscape. Whether you’re a buyer, seller, or simply an observer, these online shopping platforms in the philippines offer an exciting journey through the world of e-commerce in the Philippines in 2022-2024.

Join us as we explore the various e-commerce environments of Shopee, Lazada, Metrodeal, eBay, Carousell, Globe Online Shopping,, Zalora Philippines, Facebook Marketplace, and BeautyMNL. Every platform connects consumers and sellers in a dynamic marketplace, offering a diverse range of options. These platforms are where actual transactions take place, influencing the e-commerce scene in the Philippines, beyond the numbers.


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