“Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts.”

– Gartner Inc.

In an Enterprise, data often resides in silos across “ domains” ( viz. Customer, Products, Suppliers etc.), geographical locations & in multiple versions across functions & systems.

As organizations grow organically or through acquisitions, they often struggle with ensuring a Single View of Truth across their data. This happens primarily owing to manual data management, lax controls, multiple systems and lack of an integrated approach to information management.

Our Cloud based Master data management solution- Vin MDM helps you create one single master reference source for all business critical data, leading to fewer errors and less redundancy in business processes.


Multi-Domain MDM

A Master Data domain encompasses related data entities, such as products, customers, suppliers, locations, employees, assets etc., that are of critical importance to an organization.

A unified mastered data at the enterprise level provides consistent information across the business/operation.  The relationship between domains empowers business users to gain operational intelligence and improve decision making.

Vin MDM provides a flexible platform in mastering business critical data of an organization across various domains.  It provides a unified cross-domain view that allows organizations to manage and support the interdependent business processes.

Multi-Domain MDM

B2B and B2C Customer Management

Integrated data is essential not only for B2C but also for B2B Retailers to identify customers at every touch point and understand their needs.

The B2C Customer Master Data management implementation style is called Consolidation. It is controlled by fewer interactions between the data entities. Matching data of B2C customers during the process of creating Master Data is complex. The data is standardized to support business processes centered on each individual.

The B2B Customer Master is controlled by a higher number of interactions. Data matching in the B2B scenario may be more complex where data is highly disorganized.

Vin MDM enables businesses to eliminate discrepancies and governs both individual and institutional customer data. This gives a full control over supply chain strategies. It also helps to manage the workflow, batch or transaction processes that conform to one or more implementation styles.

B2B-and-B2C Customer
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Manage Buy or Sell Side Catalog

Supply Chain performance depends on the consistency and accuracy of information on the buying as well as the selling side. A 360-degree view of supplier and product information helps in creating trusted master records to analyse products data, get better pricing and cut down costs across business processes.

In a centralized implementation style, product/item data and material data is received from supplier/vendor. This data is preserved at an enterprise level Master Data hub to support supply chain management and optimization. The product/item data and material data are then enriched by the inclusion of additional, relevant information to support customer requirements. Examples of these could be Catalog Syndication for various online-offline channels. Vin MDM seamlessly manages inbound catalogs from supplier/vendor and enables organizations to publish consistent and accurate information across channels.

Manage Buy or Sell

Campaign Management

Inconsistent data can lead to ineffective campaigns, leading to missed business opportunities.

Master Data management reduces inefficiencies in product introduction and promotions leading to faster time to market. This creates cross-sell & up-sell opportunities and strengthens market penetration.

Vin MDM platform helps to maintain consistent, accurate and up-to-date comprehensive data, helping clients to manage customer segments and their relationships with relevant catalog and assortments.

Campaign Management
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Model Your Own Master Entity

Master Data Management solution is an application for entities across multiple domains including organization, channels, locations, products, assets, supplier, customers and more.

Vin MDM provides the flexibility to clean, standardize, de-duplicate, and enrich data across multiple master entities. Companies can select a specific Master Data entity that they need and have these customized as per their specifications.

Model Your Own Master Entity
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Manage MultiChannel Hierarchy

With business being conducted across multiple channel platforms, managing channel and distribution databases and the rules that apply to them becomes essential. Setting the right hierarchy in terms of location, channels and sub-channels has become a necessity. Also, changes in organizational structures, product categories, or introduction of new hierarchies make it even more complex.

Vin MDM gives the ability to manage n-level hierarchies using a single intuitive interface. It offers the flexibility to configure, manage and update multiple level hierarchies across business units/departments, organizations, and channels.


Business Process Orchestration

Data integrity and security depends on the control over access and approval rights of Master Data across business users. This ensures data quality and compliance with rules/policies as defined by the organization.

Vin MDM solution helps in data governance and process orchestration. It enables collaborative authorization, allowing business users to configure, access, manage and approve information in accordance with the organizational policies and processes.

Business Process Orchestration
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Extensive Business Rules and Relationship Management

Data management is all about setting intelligent rules. This includes defining the mandatory information fields, allowing linkages across entities, cross-referencing as well as controlling access and classification.

With Vin MDM, organizations can manage and enforce their rules and policies. Business users can manage and gain real-time data visibility with rules defined within the application. This safeguards the data within the organization as well as across external sources.

business rules


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