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Events, Omnichannel Experience, Brands, Multi-brand Retailers, Sellers, Online to Offline, Offline to Online

Vinculum @ IRF 2018: Discussing how Brands can reach customers where they shop

  • September 14, 2018
  • |
  • 4 MIN READ
IRF 2018

With global retail sales expected to reach $27 trillion & eCommerce sales to top $4.058 trillion in 2020, Omnipresence is no more an option for Brands and Retailers, it is an immediate imperative. Customers today are more concerned about the Brand than the channel they are buying from. Your customers expect a seamless and a unified shopping experience whether they buy online or offline. This poses a great challenge for retailers on how to provide an Omnichannel experience that is personalized but not intrusive.

India Retail Forum, IRF is one of the India’s premier annual event for the retail and eCommerce industry; a two-day conference where retail brands learn, grow, shop and experience the future of retail.

Vinculum Group, a leading cloud-based order management, and fulfillment solutions company participated at the India Retail Forum 2018 held on 5th and 6th September at The Renaissance Convention Centre, Mumbai, India. Vinculum founder, Mr. Venkat Nott moderated an exciting panel discussion on “Opportunities and Best Practices for Brands to grow globally” where our esteemed panelists discussed, argued and unboxed the strategies to build great brands and global ventures.

The panel members were Vishak Kumar (CEO, Madura Fashion & Lifestyle, Aditya Birla Retail), Ajay Kapoor (President, Fabindia), Mohit Khattar (CEO, Baskin Robbins, Graviss Group), Adam Devey Smith (Managing Partner, One Off – Bentel), Sumeet Yadav (CEO, Longchamp India, DO IT Retail Brands), Uma Talreja (Chief of Marketing & Customer Officer, Shoppers Stop) and Sachin Jain (President, Forevermark, a part of De Beers).

While addressing about the brands going international, Sumeet Yadav of Longchamp India said, “Brands don’t need to change their DNA while going across borders.” Uma Talreja of Shoppers Stop emphasized on marketplaces being helpful for a brand to take entries into new markets. Vishak Kumar of Madura Fashion & Lifestyle shared his insights and said, “Technology has solved very big problems for us”. It has helped us to decrease the leap time for delivering goods and hence has provided a seamless shopping experience.”

Key Points Discussed were:

  • Who is the Customer? How is the customer buying behavior changing?
  • Going GLO-CAL – Think Globally, Act Locally – while maintaining international standards, focus on the demands of global communities and ethnicities – what are the challenges in this?
  • How can brands/retailers be present where customers shop?
  • What it takes for brands to capture mindshare and make that emotive connect?
  • The Millennial generation – are they looking at Brands in a different way or the time-tested way of brand building stays true with them?
  • How can brands build a strategy to sell in new geographies – fast and inexpensively?
  • International reach for Indian brands – brand-building ideas that don’t cost a fortune
  • What should be the channels – Online, Offline or Omnichannel?
  • What are the business models which are emerging to enable brands to achieve quick go-to-market in new geographies?
  • What are the possible partnerships emerging in the ecosystem and how can brands leverage them?
  • How can Indian brands reach international markets – finding local partners, joint ventures, distribution channels – how have Titan, Nalli, Hidesign, Kama Ayurveda, Lakme, Café Coffee Day, Bira .. done it?

To know how Vinculum can help you to sell across channels seamlessly, book a demo today
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