‘Branding: Embracing the E-tailing Era’ – Vinculum on how SMEs can ride the eCommerce wave
Organized jointly by the World Trade Centre Mumbai and All India Association of Industries (AIAI) the panel discussion held in Mumbai at the WTC was a platform for industry experts to gather and share insights about eTailing in India and what it can mean for SMEs country-wide.
The conference was moderated by Mr. Abhimanyu Radhakrishnan of Networked India.
Vinculum’s Head of Marketing, Mr. Amit Thapliyal made a compelling case at the event, when he spoke at length about the opportunities for collaboration in the eCommerce ecosystem.
He observed, “The eCommerce market size is poised to grow to over $50 billion by 2020 and SMEs have tremendous opportunities to ride the eCommerce wave by leveraging the marketplace model which can greatly enhance their reach. Reports show that SMEs who effectively use eCommerce are able to record nearly 60 to 80% reduction in marketing distribution costs and increase their profits by reaching out to millions of new customers both domestically and abroad.”
Citing the example of Nykaa, one of Vinculum’s esteemed customers he added, “Another strategy for eTailers could be product or vertical specialization which gives them a better chance to organize business models and garner customer loyalty, which is not only the result of product quality but also the timely delivery of orders.”
[Tweet “Retailers and CPG companies need to leverage opportunities in the digital space to go online, win customers and retain customers at the ‘Zero Moment of Truth’.”]
He concluded by saying, “Initiatives by the Government like Make in India and Digital India are primed to give a big boost to SMEs to make in India and sell across the globe.”
Other panelists sharing the stage with him were Mr. Anirudh Suri of India Internet Fund, Mr. Apurva Mankad, WebXpress, Mr. Ashish Jhalani, eTailing India, Mr. Soumya Banerjee, Infibeam, and Mr. Chirag Arya of iChef.The panel was presided over by Shri.
The panel was presided over by Shri. Moize Hussain Ali, Deputy Director General & State Informatics Officer, National Informatics Centre, Government of India who in his keynote address highlighted the growth of etailing in the country, and how it promised to affect SMEs.
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