Vision 2030 Meets Omnichannel: How Saudi Retailers Are Replatforming for Scale

Saudi Arabia’s Vision 2030 blueprint is a powerful catalyst for a profound digital and societal transformation across the Kingdom. As Saudi Arabia accelerates toward its Vision 2030 goals, the retail sector is undergoing a seismic shift, causing retailers to move away from legacy storefronts to digitally native, modern omnichannel ecosystems. For brands and sellers eyeing the Kingdom, the message is clear: replatform or risk irrelevance.

The Vision 2030 Catalyst: Powering the Retail Revolution

Vision 2030 is a broad blueprint for a vibrant economy that goes well beyond oil riches. Saudi is fast becoming the GCC’s most dynamic commerce hub and according to IMARC, the Saudi Arabia retail market was USD 282.2 billion in 2024 and is projected to reach USD 402.7 billion by 2033 at an approximate CAGR of 4%. Recent data from Knight Frank also shows that Saudi e-commerce grew 26% year-over-year in 2024, reinforcing the Kingdom’s rapid shift toward digital retail. This shift is driven by

Strong government support for e-commerce and logistics
Expansion of marketplaces (Amazon.sa, Noon, TikTok Shop)
Global brands entering KSA
Local brands scaling aggressively across GCC
Rising expectations for seamless online–offline experiences

Vision 2030 sets a new standard for retail: Digital-first, agile, omnichannel.

The Omnichannel Imperative: The New Battleground for Customer Loyalty

The modern Saudi consumer looks for an item on a mobile, compares prices, checks its availability on their phone while heading to a store, tries it on physically, and then later orders it online for home delivery. This “click-and-collect,” “endless-aisle,” and “buy-online-return-in-store” (BORIS) behavior is now the baseline. Customers now expect their experience to be seamless across channels for buying, delivery and returns.

Legacy systems that are often built on monolithic eCommerce platforms or outdated ERP systems, crumble in this environment. They create operational nightmares:

Siloed Inventory: You can’t sell what is not visible. Quantities shown online differ from in-store stock, leading to overselling, stockouts, and frustrated customers.
Disjointed Customer Experience: A customer’s cart, preferences, and loyalty points don’t sync from online to store, creating a fragmented relationship.
Inefficient Fulfillment: Without a unified view, fulfilling an online order from the nearest store (ship-from-store or pick-up-in-store) or offering same-day delivery becomes a manual and error-prone process.
Data Silos: You cannot understand your customer’s true journey, making personalized marketing and smart inventory planning nearly impossible.

These growing operational gaps make omnichannel impossible to achieve or scale on legacy systems. This is where replatforming becomes a strategic necessity.

Why Replatforming Is Now a Strategic Imperative

Legacy systems cannot handle omnichannel complexity and replatforming is not something that can be put off —- it is an operational necessity for business survival.

The smart retailers are prioritizing the following:

Modern Order Management System (OMS): This is essential to orchestrate orders across webstores such as Shopify and Magento, marketplaces such as Amazon.sa, Noon, Carrefour, social channels such as TikTok shop, Instagram and Stores across Riyadh, Jeddah and Dammam.

Vision-2030-Meets-Omnichannel-WMS

Smart Warehouse Management System (WMS): Managing inventory across all locations and being able to handle orders on scale is only possible with a modern WMS that is closely integrated with OMS.

Vision 2030 Meets Omnichannel: How Saudi Retailers Are Replatforming for Scale

Product Information Management (PIM): As product assortments increase and SKU listing requirements vary across channels, brands and retailers must be vigilant to evolving marketplace, webstore, and retailer specifications. A PIM is required to manage these evolving listing and compliance needs.

Vision 2030 Meets Omnichannel: How Saudi Retailers Are Replatforming for Scale

Modern Technical Architecture: Instead of monolithic platforms that are difficult to modify and change as growth happens, brands are adopting modular stacks — PIM, OMS and WMS, built on microservices architecture that can power innovation and localization.

Marketplace-First Enablement: Marketplaces account for over 60% of online sales in Saudi according to industry estimates. Retailers are rethinking catalog readiness, seller onboarding, and SLA compliance. This can be achieved using a modern PIM that can manage the products and SKUs and enable listing on marketplaces fast.

Data-Driven Personalization: AI-powered engines power offers personalization, pricing optimization to drive loyalty-especially during mega-events like White Friday and Ramadan.

Together, these priorities reshape the technical foundation required for modern retail in Saudi Arabia.

What Replatforming Really Means in KSA (Kingdom of Saudi Arabia)

For Saudi retailers and cross-border brands, you need a technical stack that can deliver:

OMS that are built for scale: Route, fulfill, and track orders across stores, warehouses, and 75+ marketplaces.
PIM for localized catalogs: Manage multi-lingual, multi-country product data effortlessly.
WMS for agile fulfillment: Enable store-as-warehouse, dark store models, and last-mile integrations.
Marketplace onboarding: Go live on Amazon.sa, Noon, and local platforms with pre-built connectors and SLA-compliant workflows.

This shift in consumer behavior makes omnichannel impossible with legacy systems — and this is where replatforming becomes essential.

Top Replatforming Priorities for KSA Retailers in 2025

The key priorities in 2025 for innovative brands and retailers include:

Real-time inventory accuracy (98–99%) across stores + warehouses with a modern OMS and WMS
Enable omnichannel fulfillment: BOPIS, ship-from-store, same-day
Centralize product content in Arabic + English that is possible with a modern PIM
Optimize marketplace operations (avoid penalties + improve stock availability)
Expand to GCC with unified systems

The Future is Unified

Saudi Vision 2030 has set the stage for an economic renaissance. For brands and retailers, the opportunity to thrive is imminent. By replatforming now with a unified, omnichannel foundation, you will be prepared. By doing so, it is possible to achieve:

30–50% faster fulfillment
40–60% fewer manual processes
High marketplace compliance
4–8% uplift in revenue through higher availability
Stronger customer experience across channels

With a unified microservices-based technical stack, you will be ideally positioned to operate with the efficiency required to thrive in a competitive market and contribute directly to the vibrant economy that Vision 2030 envisions.