Looking for customized retail solutions for your business? Talk directly to Sales. Contact Now

Cross-border eCommerce, Sell on Marketplaces Globally, Cross Border Strategy

Cross Border Commerce: Challenges & How we help!

  • September 18, 2018
  • 233 Views
  • |
  • 3 MIN READ
Cross Border

In the previous part, we had explained to you the global growth scenario and opportunities in Cross-Border Commerce and the role of technology in it. If you haven’t checked it yet, here is the link.

In this part, we will define what cross-border selling is, analyze what risks lie ahead for you and what we can offer to assist you in your journey. But, before we go any further, let us first establish what Cross Border Selling actually is.

Cross-Border selling is, in simple terms, the buying and selling of goods and services internationally. It requires a smooth flow of orders and goods, adaptability to local laws and currencies, getting customer and market insights and selection of suitable partners.

So, let us assume that now you’ve decided to sell across borders. But before you start dreaming, take a look at what issues you might face in the foreign land.

  • Channel Identification that involves scanning and identifying markets and channels to find the best fit so as to build a profitable business within an acceptable time-frame
  • Business Scale & Brand Positioning which includes shortlisting and finalizing business models and opportunities to scale & determining the best brand positioning based on evaluation of the consumers
  • Order Fulfillment involving identification of the best logistics solutions that ensure speedy, dependable, cost-effective delivery and efficient inventory holding
  • Managing Payments either submitted to marketplaces or to the logistics partner for cash on delivery orders

The challenges may seem intimidating but no need to worry! The following five steps can empower you to sell across borders:-

  • Identification of target markets and marketplaces, with which you collaborate, identification of channels to use, channel product mapping, pricing and positioning strategy and identification of elements in supply chain
  • Identifying Partners that includes shortlisting and finalizing the warehouse partners, and assessment and partnerships with marketplaces and brand distribution companies
  • Local and Legal Tax Compliance to abide by the regular changing laws
  • Integration through Tech Platforms which involves integrations with marketplaces and 3PLs / Distribution Partners
  • Provision of Support in terms of order and inventory management, payment reconciliation and returns management

The thorough understanding of the local market is of utmost importance in order to develop a strong cross border strategy. With 150+ ready integrations with multiple Marketplaces and 3PLs/distribution partners across 30+ countries, Vinculum is just what you need to take the next step towards going cross border.

Schedule a call back with our subject matter expert- Click Here

Any tips or questions for us? Leave them in the comments below.

Subscribe to our mailing list and get interesting
stuff and updates to your email inbox.

By completing this form, I agree to Vinculum’s privacy policy


Recommended For You

Inventory Management, Order Management

Feb 23, 2018

Red Tape speeds up their MultiChannel growth with Vinculum

RedTape is an international brand of men's formal and casual footwear with extensive distribution channel and sales channels inclu..

Inventory Management, Order Management

Feb 22, 2018

MultiChannel selling through eCommerce marketplaces: 4 effective ways to turbocharge your online sales

If you are an eCommerce seller there are good chances that you have heard about the phrase “Multi-Channel Selling”.  Some peo..

Leave a Reply

avatar
300