Top Online Marketplaces In The Philippines For 2024

August 8, 2022
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E-commerce Marketplaces Philippines 2024 - Blog Cover

E-commerce has emerged as a transformative force in the dynamic landscape of economic recovery, especially in the Philippines. During the pandemic, lockdown restrictions on traditional brick-and-mortar businesses led to a surge in the nation’s e-commerce sector.

Despite its growth, the Philippines’ e-commerce market faces several challenges. According to OOKLA’s April 2024 Speedtest Global Index, the country ranks 54th in fixed broadband (94.19 Mbps) and 79th in mobile internet (32.37 Mbps), reflecting slow internet speeds that impede progress. Additionally, a shortage of cellular towers (22,405 compared to ASEAN peers) and low financial inclusion (51% unbanked) present significant hurdles. Trust-building and cybersecurity issues further complicate the landscape. Nevertheless, both large and small retailers increasingly turn to marketplaces to advertise and sell their products, reaching new and existing customers.

As we delve into the top e-commerce platforms in the Philippines for 2024, we will examine their features and share insights from first-hand experiences. Join us on this e-commerce journey as we explore the leading online shopping sites in the Philippines for 2024. Learn how to sell online in Philippines Marketplaces here.

E-Commerce Sites in the Philippines

  1. Lazada Philippines

Estimated Monthly Traffic: 50 M

  • Lazada Philippines, founded in 2012, has quickly become one of the leading marketplaces in the country.
  • Lazada’s impact on the retail industry in the Philippines has been significant, providing a seamless online shopping experience to millions of customers.
  • Commission fee:  Lazada Sellers need to pay ranging from 1% to 5%, tailored to different product categories.
  • Shipping is made seamless through Fulfilment by Lazada (FBL), with Lazada partnering with trusted courier services like Ninja Van, Entrego, Ximex Delivery Express, JRMT, and QDX.
  • The platform boasts a staggering monthly web traffic of 50 million visitors, providing unparalleled exposure for sellers.
  • Top-selling categories on Lazada include electronics, fashion, and home and living, highlighting the platform’s diverse offerings and popularity among consumers.
  1. Shopee

Estimated Monthly Traffic: 65 M

  • Shopee is a popular one-stop shop for Filipinos, modeled after platforms like Amazon and Flipkart.
  • Initially a mobile-only application, Shopee diversified to the web and experienced rapid growth.
  • Shopee Commission Structure: Sellers on the local Marketplace with ≥ 100 completed orders enjoy a commission ranging from 2.5% to 4%.
  • Shipping: Fulfilment by Shopee (FBS) streamlines shipping processes. Shopee partners with courier services like J&T Express, XDE, and 2GO. Free shipping promotions are offered to incentivize customers.
  • Monthly Web Traffic: The Shopee website traffic is around 65 million visitors monthly, showcasing its extensive reach and popularity.
  • Top Selling Categories: Electronics, fashion, and beauty are among the top-selling categories on
  1. Zalora Philippines

Estimated Monthly Traffic: 1 M

  • Zalora Philippines stands out as one of Rocket Internet’s notable ventures, having evolved into the largest fashion-exclusive e-commerce website in Southeast Asia.
  • The platform boasts an extensive range of products spanning fashion, beauty, and lifestyle categories, solidifying its position as a premier online retailer in the region.
  • Zalora Commission fee: Zalora’s commission rates vary from 10% to 30%, depending on the type and scope of the products being sold.
  • Shipping: Zalora collaborates with multiple courier partners, including LBC, Entrego, 2GO, 7-Eleven, and DHL, to ensure efficient delivery of customer packages.
  • Monthly Web Visitors: With approximately 1 million visitors per month, Zalora garners significant online traffic, indicative of its widespread popularity.
  • Top Selling Categories: Fashion, beauty, and sportswear reign as the top-selling categories on Zalora. The platform also showcases several beloved local brands such as Penshoppe, Bench, Mango, among others, further enhancing its appeal to Filipino consumers.
  1. Carousell Philippines

Estimated Monthly Traffic: 2.3 M

  • Carousell Philippines (formerly OLX) operates on a model reminiscent of eBay’s early days, allowing users to photograph items for sale and post ads for others to browse.
  • Initially a mobile application, Carousell has expanded its reach to cater to computer users as well, broadening its user base.
  • Renowned as one of the premier e-commerce platforms in the Philippines, Carousell also boasts a significant following in several other countries including Malaysia, Indonesia, Cambodia, Taiwan, Hong Kong, Macau, Australia, New Zealand, and Canada.
  • Commission Structure: Sellers incur a fee to post ads on Carousell, with costs varying depending on the category of the item being sold.
  • Shipping: Carousell collaborates with various courier partners such as GrabExpress, Lalamove, AngkasPadala, MrSpeedy, Transportify, LBC Express, 2GO Express, and DHL Express to facilitate efficient delivery of customer orders.
  • Monthly App Visitors: With approximately 2.3 million visitors per month, Carousell attracts a substantial number of users, indicative of its widespread popularity and user engagement.
  • Top Selling Categories: Cars, property, fashion, and home and living emerge as the top-selling categories on Carousell, reflecting the diverse range of items available for sale on the platform.
  1. eBay

Estimated monthly traffic: 1.2 M

  • eBay, initially a consumer-to-consumer (C2C) platform, swiftly transitioned into the global e-commerce market, marking a significant milestone in its rapid development.
  • With its shift to a business-to-customer (B2C) model, eBay emerged as the foremost leader in global e-commerce, expanding its presence across continents.
  • Commission Structure of eBay: eBay Philippines implements a commission structure ranging from 8% to 10% on the total transaction value. It’s worth noting that eBay Philippines also levies additional fees for specific services like listing upgrades, international selling, and PayPal transactions.
  • Shipping: Unlike some platforms, eBay Philippines doesn’t enforce a particular shipping type or carrier. Sellers retain the freedom to choose the shipping method that best suits both themselves and their buyers.
  • Monthly Web Visitors: The platform attracts an impressive 1.2 million visitors monthly, indicating its widespread reach and popularity among online shoppers.
  • Top Selling Categories: eBay Philippines sees high demand across various categories, with consumer electronics and gadgets, fashion and clothing, and health and beauty products emerging as the top-selling categories.
  1. Metrodeal

Estimated Monthly Traffic: 242 K

  • Metrodeal has swiftly gained traction in the coupon-based e-commerce sector over the past decade, facilitating connections between individuals and merchants to access discounted deals on a wide array of services.
  • The platform’s popularity has surged, prompting its expansion into other South Asian nations like Indonesia and Thailand, signaling its regional growth and success.
  • Shipping: Metrodeal offers flexibility in shipping options, with the type of shipping depending on the seller and the specific product being shipped. Customers may have access to various shipping methods, including standard shipping, express shipping, or local pickup, depending on their preferences and the seller’s policies.
  • Monthly Web Visitors: With approximately 242000 monthly visitors, Metrodeal attracts a considerable audience, reflecting its prominence and influence in the coupon-based e-commerce market.
  • Top Selling Categories: Travel deals, dining deals, and health and beauty deals emerge as the top-selling categories on Metrodeal, catering to diverse consumer interests and preferences.
  1. FB Marketplace

Estimated Monthly Traffic: 87 M

  • Facebook Marketplace offers e-commerce businesses in the Philippines a prime platform for selling goods directly within the Facebook ecosystem.
  • Launched in 2016, Facebook Marketplace serves as an e-commerce channel where users can seamlessly buy and sell a variety of items, including spare goods, used items, and brand-new products.
  • Commission Structure: Unlike traditional e-commerce platforms, Facebook Marketplace does not impose fees for listing or selling products, providing sellers with a cost-effective way to reach potential buyers.
  • Shipping: Sellers are responsible for shipping items directly to buyers, streamlining the transaction process and enhancing convenience for both parties involved.
  • Monthly Web Visitors: With an impressive 87 million monthly visitors, Facebook Marketplace offers sellers unparalleled exposure to a vast audience, amplifying their sales potential and market reach.
  • Top Selling Categories: Fashion apparel, furniture, home decor, and electronics emerge as the top-selling categories on Facebook Marketplace, catering to a diverse range of consumer needs and preferences.
  1. Globe Online Shopping

Estimated Monthly Traffic: 996 K

  • Globe Online Shopping serves as a prominent e-commerce platform in the Philippines.
  • Top Category of Selling: The platform hosts a diverse array of products, with categories ranging from fashion and electronics to home essentials and accessories.
  • Commission Fees: Globe Online Shopping adopts a competitive commission fee structure, empowering sellers to maximise their profits while reaching a broad audience of potential buyers.
  • Monthly Visitors: Globe online shopping attracting a substantial monthly traffic of over 996,750 visitors.
  • Shipping: Sellers manage the shipping process, ensuring timely delivery and customer satisfaction for all transactions.


The e-commerce landscape in the Philippines is vibrant and dynamic, with a diverse range of platforms catering to both buyers and sellers. From established giants like Shopee and Lazada to niche players like Metrodeal, each platform offers a unique experience for users. These online marketplaces provide a convenient and accessible way for consumers to shop and for sellers to reach a wide audience.

As we’ve explored the top online shopping sites in the Philippines, it’s clear that mobile accessibility is a key factor, with most platforms offering mobile applications for seamless browsing and purchasing. Whether you’re a buyer looking for the latest deals or a seller hoping to expand your reach, these platforms offer an exciting journey through the world of e-commerce.

Join us as we continue to explore and navigate the ever-evolving landscape of e-commerce in the Philippines. Together, we can unlock new opportunities and shape the future of online shopping in the region.


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