With global retail sales expected to reach $27 trillion & eCommerce sales to top $4.058 trillion in 2020, Omnipresence is no more an option for Retailers and eTailers; it is an immediate imperative.
Today’s shoppers are always connected. They want to browse online, research offline, touch, and feel the merchandise in the store, get the purchase delivered home, picked up from a store/nearby location, or reserved at a location of their choice.
In order to address the rising customer needs for an Omnichannel shopping experience, online brands are going offline, and offline brands are branching into eCommerce.
“Truth is that the consumer keeps seeking newer platforms to work with or to go through it’s important for a brand to succeed that they are fulfilling the consumer’s requirement and expectations.”says Gayatri Gogate, Sr. VP Retail, Nykaa.
Vinculum partnered with ETRetail to talk opportunities for brands in both the online & offline space in a webinar on “Offline-Online-Offline Transformation”. The webinar offered expert advice from Vijay Talreja (Co-Founder, Adapty), Amit Bhagat, (CTO, EZMall.com), Gayatri Gogate (Sr. VP Retail, Nykaa), and Venkat Nott, (CEO, Vinculum Solutions)
Panelists examined key trends in the Retail-eCommerce industry, and offer strategic insights into how Retailers and eTailers can leverage technology to enable their Omnichannel/Offline-Online-Offline initiatives.
In case you missed the webinar, download the presentation and watch the recording of the webinar Here
For further details, contact us at [email protected]