The Story of Nykaa

The Story of Nykaa

By Vinculum - Jul 28, 2017
  • is the market leader and a preferred destination for online beauty and wellness products in India. With almost 400 curated, well priced and 100% genuine brands and 35,000 products, Nykaa prides itself on offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. was founded in 2012 by Falguni Nayar, former managing director of Kotak Mahindra Capital Company. Since then, Nykaa has become a popular brand in the eCommerce & Retail Industry.

“Falguni saw there was a huge opportunity in the online space and considering all the different areas she could invest in or start a company, she focused on beauty” Nihir Parikh, Chief Business Officer at

Nykaa has grown strength to strength over years; they have always focussed on customer needs and worked closely with their brands to achieve the desired results.

Sachin Parikh, CFO, Nykaa advised ” The only advice I can give to startups is to focus on sustainable growth. You know, I can spend a lot of money, acquire the customers, get a certain level of growth but if the customers are not coming back or the growth is not sustainable, you are not going to achieve the targets so make sure you get to sustainable growth.”

From last year to this year, Nykaa has grown about 350% and this year onwards they are going to grow on other 300%. Today they are running at about 600 Crore run rate and have got very aggressive targets, which they are assured to achieve.

Watch the Nykaa story here –

Catch Gayatri Gogate, Sr. VP Retail, Nykaa in the upcoming webinar on ‘how to grow your brand across channels’ –


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