Red Tape speeds up their MultiChannel growth with Vinculum

Global footwear leader Red Tape is always on the move. Red Tape is collaborated with Vinculum to implement a cutting-edge Order Management (OMS) and Fulfillment software solution. This strategic move empowers Red Tape to seamlessly handle their multichannel sales and fulfillment operations across the world. Let’s delve into how this collaboration is helping Red Tape elevate their customer experience and solidify their position in the international footwear market.

All about RedTape

RedTape, a brand synonymous with unparalleled comfort, international styles, and exceptional finesse, continues to be a frontrunner in India’s premium lifestyle space. Their commitment to high-end fashion footwear remains unwavering, with designs crafted in their UK and Italian studios, adhering to the strictest international quality and material standards.

RedTape’s position as a true international brand has solidified in 2024. Their products are now available not only in the US, UK, France, Germany, and South Africa, but also across West Asia, reaching a wider global audience. This expansion is fueled by a robust distribution network encompassing online marketplaces, their own webstore, and a growing network of retail stores.

Here’s what you can expect from Red Tape in 2024:

• Global Reach: Look for RedTape expanding its presence in new territories, further solidifying its international brand image.
• Unwavering Quality: Their commitment to top-notch materials and craftsmanship ensures exceptional comfort and durability in every product.
• Evolving Styles: Expect RedTape to stay ahead of the curve with trendy, internationally-inspired designs crafted in their European studios.
• Multichannel Shopping: Enjoy a seamless shopping experience across online marketplaces, the RedTape webstore, and their brick-and-mortar stores.

Key Challenges

Red Tape together with Vinculum worked on strategies to grow their multichannel operations by automating the back-end processes:

• Setup Warehouse Management System to eliminate manual, paper-based inbound, outbound and inventory control processes.
• Improve effi­ciency in order processing and inventory management.
• A single system to processes all orders of multiple eCommerce Channels and track it across the supply chain.
• Capture order details from multiple sources such as Online Marketplaces and custom Webshops.

• Track inventory in real time to increase accuracy and boost productivity.

• Enable Cross-border selling on international marketplaces including Amazon.uk, eBay.uk and more.

The Vinculum Solution

Red Tape is an International brand known for its unparalleled comfort, international styles, and finesse across the globe and Vinculum is helping them to automate their operations and:

• Integrate with eCommerce and retail platforms including Webstore and international & domestic Marketplaces
• Obtain accurate inventory processing through Serial Tracking
• Partnership with more Marketplaces, Last-mile Fulfillment companies to expand their reach
• Manage Warehouse(s) across multiple Countries and Locations

Implementation of Vin eRetail, Multichannel Order Management and Fulfillment suite of products, helped Red Tape to easily handle Multichannel Sales and Fulfi­llment across the globe.

To read the full story, download the case study

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