Looking for customized retail solutions for your business? Talk directly to Sales. Contact Now

Success Stories, Omnichannel Experience, Multi-brand Retailers, Online to Offline, Offline to Online

The story of Nykaa – OmniChannel journey

  • August 3, 2017
  • |
  • 2 MIN READ

Nykaa.com is the market leader and a preferred destination for online beauty and wellness products in India. With almost 400 curated, well priced and 100% genuine brands and 35,000 products, Nykaa prides itself on offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men.

Nykaa.com despite being leaders in Indian beauty products eCommerce decided to open offline stores.

“If the customer wants to buy in the physical offline world, he will buy in the offline world. If a consumer wants to buy online, he will buy online and our view is that everything is going to co-exist because that’s what the consumer journey and habits are, they will buy in the offline world, they will buy on horizontals, they will buy on verticals, and they will all co-exist.” Nihir Parikh, Chief Business Officer at Nykaa.com

Nykaa has grown strength to strength over years; they have always focussed on customer needs and worked closely with their brands to achieve the desired results.

From last year to this year, Nykaa has grown about 350% and this year onwards they are going to grow on other 300%. Today they are running at about 600 Crore run rate and have got very aggressive targets, which they are assured to achieve.

Watch the Nykaa’s Omnichannel Story here –

Catch Gayatri Gogate, Sr. VP Retail, Nykaa in the webinar on ‘Online-Offline-Online Transformation’ – https://goo.gl/ooDXKm

Any tips or questions for us? Leave them in the comments below.

Subscribe to our mailing list and get interesting
stuff and updates to your email inbox.

By completing this form, I agree to Vinculum’s privacy policy

Recommended For You

Inventory Management, Order Management

Jan 5, 2018

Go find a better pair than us!

Vinculum Group, a global software company that enables the e-commerce ecosystem with SaaS-based products, has announced a strategi..

Omnichannel Experience, Brands

Mar 18, 2016

O2O Transformation: A retailer’s imperative Part II

How do you manage customer experiences? Especially when your customers prefer to research online and buy offline? Here we break do..

Leave a Reply