The story of Nykaa – OmniChannel journey
Nykaa.com is the market leader and a preferred destination for online beauty and wellness products in India. With almost 400 curated, well priced and 100% genuine brands and 35,000 products, Nykaa prides itself on offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men.
Nykaa.com despite being leaders in Indian beauty products eCommerce decided to open offline stores.
“If the customer wants to buy in the physical offline world, he will buy in the offline world. If a consumer wants to buy online, he will buy online and our view is that everything is going to co-exist because that’s what the consumer journey and habits are, they will buy in the offline world, they will buy on horizontals, they will buy on verticals, and they will all co-exist.” Nihir Parikh, Chief Business Officer at Nykaa.com
Nykaa has grown strength to strength over years; they have always focussed on customer needs and worked closely with their brands to achieve the desired results.
From last year to this year, Nykaa has grown about 350% and this year onwards they are going to grow on other 300%. Today they are running at about 600 Crore run rate and have got very aggressive targets, which they are assured to achieve.
Watch the Nykaa’s Omnichannel Story here –
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