List of Top 65 Marketplaces Across the Globe in 2020
Update: This post was originally published in 2019, and is being re-published with updated information on 16th Jan 2020.
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online. That is roughly 30% of the current world population. Just imagine.
Ease of shopping, product variety, secure payments and free shipping are some of the reasons that have made online shopping a huge success.
And when we talk about online shopping, marketplace is the most popular channel. In fact, it is so popular that 97% of U.S. online shoppers shop on marketplaces.
With such a huge opportunity, listing on one marketplace is not enough today. Sellers across the globe have started listing their products on multiple marketplaces.
But wait. On how many marketplaces do you sell?
Well, we understand that it can be a huge task while selecting marketplaces. But don’t worry. We’ve got you covered.
Just follow our list of global marketplaces. We promise that at the end of the article you will know where to sell.
44% of Americans go directly to Amazon before browsing Google or retailer’s website for product search.
And it’s not just Americans. Amazon operates in 16 other countries in North America, South America, Europe, Asia and Oceania region.
Amazon’s one of the biggest benefits to the merchants is Amazon’s fulfillment service – FBA (Fulfillment By Amazon). It makes it easier for sellers to store, pack and ship their products.
With over 25 categories, Amazon is the world’s largest marketplace for online shopping.
Established in 2008, Bonanza offers over 20 million items in 25+ categories. The marketplace doesn’t charge any listing fees or monthly store fees.
With over 2.2 million monthly visitors, the marketplace provides one-click publishing to all major buyer channels.
Bonanza sells in Canada, U.K., France, India, Germany, Mexico and Spain.
Cratejoy sells subscription boxes. The marketplace offers subscriptions for every type of lifestyle allowing sellers to curate customizable subscription boxes.
The marketplace charges $38 per month along with transactional fees of 11.25% + $0.10 on each sale made on its platform.
With over 30,000 monthly transactions, listing on Cratejoy enables you to reach 3 million visitors each month.
Similar to Amazon, eBay has a global presence in more than 20 countries that facilitates consumer-to-consumer and business-to-consumer sales through its website.
The fulfillment service of eBay – Global Shipping Program makes your items available to over 180 million buyers worldwide.
With over 1.2 billion listings, eBay enables both domestic as well as cross border selling for merchants.
If you sell handmade or vintage items (20 years old) and craft supplies, Etsy is the perfect platform for you to sell on.
The marketplace follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of USD 0.20 per item.
With over 60 million items in its marketplace, Etsy connects 2.1 million sellers with 39.4 million buyers.
Owned by Walmart, Jet is one of the fastest growing marketplaces in the US.
The marketplace works on ‘real-time pricing algorithm’ offering discounts to customers based on the seller’s location and the number of items they buy.
With more than 4 million customers and the forecasted GMV of £20 billion by 2020, Jet is highly recognized and trusted marketplace in the US.
With a global reach into more than 80 countries in Europe, Asia Pacific, Latin America and the Middle East, Newegg majorly focuses on computer hardware and consumer electronics.
Newegg’s cross border fulfillment service allows merchants from outside the US to expand into this market.
Launched in 2013, Reverb is an online marketplace for musicians to buy, sell, and learn about new, used, and vintage music gear.
You can create free listings for musical instruments and other related equipment on Reverb. To help users determine market values for instruments, the marketplace provides a price guide of real-time transactional data.
The marketplace charges sellers a 3.5% commission fee and a percent for credit card processing. With over 1 million items sold by 383,000 sellers, Reverb is world’s largest music gear website.
With around 200 featured brands, Sears offers extensive product offerings in various categories including appliances, baby products, jewelry, and electronics.
With 24×7 availability, Fulfilled by Sears (FBS) is an order fulfillment service from Sears that manages warehousing, pick/packing and shipping of customer orders for your business.
For international sellers, the marketplace has partnered with payment providers to help sellers with flexible and easy payments.
In 2016, Walmart started accepting online 3rd party sellers. Since then, the marketplace sells more than 1 million products to over 100 million monthly unique visitors.
Walmart doesn’t charge any monthly or initial setup fees. The only fees you’ll pay for selling on this marketplace are referral fees that are determined by product category.
Walmart Free 2-Day Shipping program, guarantees fast and free shipping with no membership needed.
Wayfair is the marketplace focused on home decor and furnishing. The marketplace has more than 14 million items spread across 5 brands – Wayfair.com, AllModern, Birch Lane, Joss & Main and Perigold.
With over 10,000 sellers and $7.3 billion in net revenue (FY2018-19), Wayfair is one of the largest ecommerce destinations for home furnishings and decor.
Founded in 2010, Wish is one the fastest growing marketplaces with more than 300 million customers in the US and Europe.
With no listing fees and easy setup, the marketplace charges merchants on revenue sharing basis i.e. whenever a sale is made, you have to pay a percentage of the order amount.
Wish’s fulfillment service – Fulfillment by Wish helps merchants ship products to customers in the US and Europe.
Just like Etsy, Zibbet is a marketplace supporting four categories – Handmade, Fine Art, Vintage and Craft Supplies.
Powered by a global community of independent artists, crafters and vintage collectors, over 50,000 sellers sell on Zibbet.
Americanas is a Brazilian marketplace that supports a wide range of categories including homeware, fashion, consumer electronics, books and baby products.
The marketplace has over 200,000 products listed on it with 45 million monthly visitors.
With more than 20,000 marketplace sellers (both B2B and B2C), you should consider Americanas to reach Brazilian customers.
Although the marketplace majorly focuses on furniture and home appliances, its offerings extend to categories including clothing, sports, health and beauty categories.
Dafiti, one of the newest marketplaces in Latin America, attracts over 25 million unique visitors per month.
Launched in 2011 as a shoe retailer, the marketplace now sells online in Argentina, Brazil, Chile, Colombia and Mexico.
It markets over 125,000 apparel, accessories and footwear items from more than 2,000 brands. Dafiti sells more than 100,000 products across 900 brands in Brazil alone.
With over 30 million visitors per month, Extra.com is a huge marketplace in Brazil offering products in a wide range of categories including home appliances, electronics, and baby products.
The marketplace doesn’t charge any monthly or membership fees and works on a commission structure.
Linio is a Latin American marketplace with presence in 8 countries – Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile, and Argentina.
The marketplace has over 6 million products across 60 categories sold by over 27,000 merchants.
Selling on Linio can help you reach over 300 million customers across Latin America.
Mercado Libre is the largest marketplace in Latin America that operates in 18 countries – Argentina, Bolivia, Brasil, Chile, Colombia, Costa Rica, Dominicana, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Salvador, Uruguay and Venezuela.
The marketplace has over 160 million monthly visitors.
Its cross border trade program allows you to easily sell on Mexico, Brazil, Chile and Argentina. It provides automatic translation tool for titles, descriptions and customer communications.
Submarino is a Brazilian marketplace owned by B2W Digital (which also owns Americanas.com).
The marketplace comes under top 3 ecommerce platforms in Brazil.
Allegro is a Polish online ecommerce platform. With more than 16 million users and 20 million accounts, Allegro is one of the largest marketplaces in the UK.
Every month, more than 70 million items are sold on this platform. With such a huge potential, Allegro is the marketplace if you want to expand your business in Europe.
Asos is a UK based online fashion and cosmetics retailer that primarily targets younger adults.
The marketplace sells more than 850 brands. It has its own range of clothing and accessories, and offers shipment to all 196 countries from fulfillment centers in the UK, US and Europe.
With over 80,000 products on its marketplace, Asos is a market leader in cosmetics and fashion category.
Bol.com is a leading online marketplace for electronics, books, toys, lifestyle and home & living category in the Netherlands.
With 11 million products, it is the largest online marketplace in the Netherlands and Belgium. Bol.com doesn’t charge any monthly fees and works only on commission basis.
It has more than 15,000 vendors, 8 million active customers and can easily help you reach Dutch customers.
CDiscount is a French marketplace catering to 40+ categories including fashion, electronics, home & living, and toys & baby products.
It’s fulfillment service – Cdiscount Fulfillment allows sellers to hand over their entire fulfillment process, including storage, packing and shipping. It’s Pole Position Program (PPP) is a promotional service offered to sellers with the purpose of increasing their communication on the site.
With over 1 million daily unique visitors and €2 billion in annual sales, CDiscount is the largest French marketplace for any retailer to reach French customers.
Coolshop is a Denmark based marketplace and has expanded its presence into Sweden, Norway, Finland, Germany, the Netherlands and the UK.
With no monthly membership fees and commission rates as low as 4%, the marketplace is highly competitive.
It caters to more than 20 categories and is highly recommendable for sellers who want to reach European customers.
eMag is a Romanian marketplace with presence in Hungary, Bulgaria and Poland as well. The marketplace doesn’t charge any monthly fees.
In 2018, 1,650 start-ups entered the market through the eMag marketplace. With 52% Y-o-Y increase in its turnover, eMag sold more than 9 million products in 2018.
The marketplace has made around EUR 12 million over the past three years. And, it is highly beneficial for retailers who want to reach Romanian customers.
Founded in 2011, Flubit is the fastest growing marketplace in the UK. Flubit.com allows retailers to sell on its marketplace with no set-up, listing or commission charges.
The marketplace has more than 60 million products across 13 categories including electronics, baby products, toys and home & living.
With over 1,500 trusted and verified UK and Irish retailers, the marketplace claims that you can buy over 1 Million items cheaper than Amazon, every week.
Fnac is another French marketplace with a wide assortment of products in multiple categories including consumer electronics, media products, and home appliances.
It has physical stores in France and multiple other countries. With over 15 million monthly visitors, the marketplace is the third most visited French eCommerce site.
Folksy is a UK based marketplace focused on handmade products and original artwork.
With items sold by over 15,000 UK based designers, Folksy provides 2 selling packages: Basic and Plus.
They charge fees for listing items and also a commission fee when you sell an item. Basic package listings are charged as £0.15 + VAT. A Plus account is £45 per year including VAT and gives you unlimited listings and free relisting too.
The marketplace has over 4 million monthly visitors and is worth considering if you want to sell handmade and craft products.
Based in the UK, Fruugo is available to shoppers in 32 countries, 17 languages and 22 currencies.
Fruugo operates on a “no sale, no fee” basis, simply charging a commission when a customer buys their products.
Traffic generation, language translation, currency conversion, payment processing and international customer service translation are all provided for free.
Fyndiq is a Swedish marketplace that has over 2 million average monthly visitors.
The marketplace focuses on bargain shoppers. The average selling price on Fyndiq is less than £20. There are no listing, setup or monthly fees. Commission fees start at 10% plus a fixed product fee.
The most popular categories include fashion and accessories, health and beauty products, toys, home & living and gifts.
Game is a UK based marketplace offering products in gaming, media, computer hardware or toys and collectables sector.
With over 4 million active users, the marketplace has grown dramatically over the years and processes thousands of orders every month.
Mobile.de is an e-commerce site based in Germany. The marketplace is dedicated to the buying and selling of automobiles through the classified advertising format online.
Every month, the marketplace draws 13.5 million visitors who can choose from over 1.6 million vehicles.
Okazii is a Romanian marketplace that sells over 3000 products daily.
With more than 3 million average monthly visitors, the marketplace is the best to be considered if you want to reach Romanian customers.
Okazii marketplace doesn’t charge any membership fee. You only have to pay listing fee which is €0.01 and trading commission fee that ranges between 2% and 6.6% depending upon the category.
Launched in 2016, Onbuy is one of the newest marketplaces in the UK. With more than 8 million products listed on its platform, Onbuy has grown rapidly.
The marketplace spans multiple sectors including cars, clothing, health & beauty, tech, and toys.
Onbuy offers a ‘Sales Guarantee’ policy to every standard seller account holder. If any seller makes less than £500 in sales in a month, their subscription fee for next month is waived off.
Otto is a German marketplace that has over 9 million active customers.
To register yourself as a seller, you’ll need a minimum of 100 product lines, a proven track record in ecommerce and an established business.
The marketplace charges one-off registration fee of €10k. The commissions vary from 15% to 50% depending on the category.
With revenue of over €7.7 billion in FY2018, OTTO represents the biggest ecommerce opportunity in Germany after Amazon.
Created in 2000, Pixmania is a French marketplace that has over 10 million active users.
The marketplace focuses on hi-tech goods, such as watches, cameras, computing, home appliances, toys and gadgets.
Along with France, Pixmania has a presence in 13 countries including the UK, Spain, Italy, Germany and Poland.
Real.de is a German marketplace that focuses on 40+ categories including electronics, domestic appliances, toys and clothing.
A seller is required to have their main office in the EU or Switzerland and small unregistered companies will be refused.
With more than 2.6 million active customers, Real.de maintains strict requirements regarding customer service.
Zalando is a German marketplace that now has a presence in 15 countries including the UK, Finland, Denmark, France, and Poland.
The marketplace has over 26.4 million customers and sells more than 250,000 products across multiple categories.
With revenue over €6.6 billion in FY2018, Zalando is THE marketplace to consider if you want to reach European customers.
Established in 1999, Bidorbuy supports more than 30 categories including home & living, health & beauty, electronics and baby products.
Apart from online marketplace, Bidorbuy is an internet auction site as well.
Jumia is an African marketplace that operates in 13 countries. It is the largest marketplace in Africa with 50,000 sellers offering more than 6 million products.
The marketplace has over 15 million monthly visitors buying products from multiple categories including fashion, health & beauty, gaming and baby products.
Selling on Jumia can help you reach 80% African population that visit this marketplace.
Launched in 2014, Kilimall operates in Nigeria, Uganda and Kenya.
The marketplace offers products that span various categories including electronics, clothing, home appliances, baby products, and cosmetics.
Kilimall currently has over 200 million customers and should be considered if you are looking to reach African customers.
Konga.com is a Nigerian marketplace founded in 2012 that offers products in various categories including consumer electronics, fashion, home appliances, health care and personal care products.
In 2015, the marketplace launched KongaPay, a safe and convenient online payment method to tackle the issue of trust in Africa.
With more than 50 million buyers, the marketplace is growing rapidly and is referred to as ‘The Amazon of America’.
Launched in 2011, Takealot.com offers a wide span of 21 categories including electronics, lifestyle, media & gaming and fashion.
Takealot has over 15 million average monthly visitors and provides a huge potential for merchants to reach over 1.7 million shoppers on this marketplace.
Alibaba is a leading Chinese B2B marketplace with more than 600 million active customers buying from 190+ countries.
The marketplace offers over 100 million products across 40+ categories including consumer electronics, machinery and apparel.
The annual cost of selling on the marketplace starts from $1,399 for a Gold Supplier Basic Package. In addition, there is a service fee of 1-2% for order amounts exceeding $5,000.
AliExpress is Alibaba Group’s retail marketplace, unlike Alibaba which is meant for wholesale trade.
The marketplace has over 60 million active customers buying from 230+ countries worldwide. There are over 600 million visits on AliExpress a month.
AliExpress is second to Amazon in terms of international ecommerce. With such a huge potential, you should consider selling on AliExpress to reach international customers.
Ezbuy is the leading shopping platform for more than 3 million customers from Singapore, Malaysia, Indonesia and Thailand.
Founded in 2010, Ezbuy has expanded its marketplace from China to USA, Taiwan, Korea and Local.
Launched in 2007, Flipkart is India’s leading ecommerce marketplace with over 80 million products across 80+ categories and sub-categories.
With 100 million registered users and 100,000 sellers, the marketplace is growing rapidly.
10 million customers visit Flipkart every day making it THE marketplace to sell at if you want to reach Indian customers.
Gittigidiyor is eBay owned Turkish marketplace that has over 60 million monthly visits and over 19 million registered users.
Selling over 15 million products across 50+ categories, the marketplace charges monthly fee starting from 69 Turkish Lira for its Basic subscription program.
JD.com is China’s one of the largest ecommerce websites with over 18 million users. It has a presence in Spain, Russia and Indonesia as well.
The website operates on a reseller and a marketplace model. JD charges $1,000 per month to sell on its platform and 2-10% commission based on category.
Kaola is a Chinese marketplace owned by NetEase Group, a China-based technology giant. The marketplace has over 30 million active users.
It charges 2-10% commission over $1,000 per month. Selling on Kaola can help you easily reach Chinese customers as it has lower entry barriers as compared to other Chinese ecommerce giants.
Launched in 2012, Lazada is a leading SEA marketplace with 300 million SKUs available in categories including fashion, consumer electronics and groceries.
The marketplace has over 23 million active customers and a presence in 6 SEA countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
With over 100 logistic partners, Lazada can easily help you sell across the SEA countries.
Similar to Lazada, Qoo10 is an SEA marketplace with 3 million average monthly visitors. It operates in Singapore, Japan, Indonesia, Malaysia, China and Hong Kong.
The marketplace charges 7-12% commission fee based on category and no listing fee is charged. In partnership with various companies, Qoo10 offers services involving advertising, promotion, event, payment, and shipping services.
With 44,000 sellers and sales of $17 billion, Rakuten Japan is one of the largest ecommerce platforms in the world.
In Japan, Rakuten has over 105 million buyers (nearly 80% of Japan’s population). So, if you want to reach 80% of Japanese population, this marketplace should be considered.
Majorly based in the SEA, Shopee operates in 7 countries – Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines and Taiwan.
It offers more than 180 million products across categories including gadgets & electronics, fashion, and health & beauty.
With over 750,000 average monthly visitors, Shopee is rapidly growing in the SEA region.
Snapdeal is an Indian marketplace with over 300,000 sellers selling more than 60 million products.
Founded in 2010, Snapdeal today claims to sell products over 800+ categories and subcategories. Selling on Snapdeal can easily help you reach 65 million+ monthly visitors on the marketplace.
Taobao is a Chinese marketplace owned by Alibaba. The website is ranked on 8th position by Alexa on global internet engagement.
Founded in 2003 by Alibaba Group, Taobao facilitates consumer-to-consumer (C2C ) retail.
Today, the marketplace has more than 600 million active users and offer over 1 billion products across categories including fashion, electronics and home & living.
With 100 million+ daily unique visitors, Tmall is one of the biggest marketplaces in China. The marketplace hosts more than 400 foreign brands coming from 25 countries and regions.
Tmall International provides a cross border business model for foreign brands and retailers to expand their business into China and reach over 307 million annual active buyers.
Vip.com is a Chinese marketplace that operates on online discount sales model. The marketplace ranks no.1 in China’s online discount market with 38.1% market share.
Over 20,000 brands have cooperated with VIP.com, serving more than 300 million users across China.
With a strong presence in 8 countries – Malaysia, Singapore, Hong Kong, Taiwan, Philippines, Indonesia, Australia and New Zealand, Zalora is a leading group of online fashion retailers in the Asia-Pacific region.
Focused on fashion category, 30,000 products are added to this marketplace every week. The marketplace is the best for you if you are in fashion segment and want to reach 2.3 million active customers across the Asia-Pacific.
Catch is an Australian marketplace with over 4 million registered buyers.
The marketplace offers more than 7 million products over a wide range of categories including fashion, home & kitchen, baby products and electronics.
With over 2 million average monthly visitors, Catch.com.au is an ideal marketplace to reach Australian customers.
Founded in 2006, Kogan.com started by selling televisions online before expanding to other categories including consumer electronics, homewares, hardware, and toys.
The marketplace today has nearly 7.3 million monthly visits and over 100,000 products. Selling on Kogan can help you access its marketing support, payments gateways, customer support, and seamless integration with backend operations.
My Deal is an Australian retail marketplace that sells over 300,000 products across an extensive range of electronics, furniture, baby & kids products, fashion, home & garden, and tools & equipment.
Started in 2012, the marketplace is rapidly growing and attracts over 1 million visitors each month.
The Iconic marketplace operates in Australia and New Zealand attracting more than 12 million visitors each month.
Launched in 2011, the marketplace supports more than 1000 local and international brands selling over 60,000 fashion and sports products.
Launched in 1999, the marketplace today has more than 1 billion listings. Let that sink in!
Trade Me has more than 4 million registered users. Research estimates that around 85% of population in New Zealand holds a Trade Me account.
The marketplace is a listing platform. The products can be sold by auction or at a fixed price. The most popular categories are home & living, clothing & footwear, toys and games and sporting accessories.
Based on geography you want to cater and categories you focus, you can now easily evaluate and select the marketplace/s on which you want to sell your products. In fact, there are many other niche marketplaces available that cater to specific categories.
The opportunity in selling on marketplaces is huge and it’s high time that you should start exploring the opportunity.
Any other marketplaces in your mind? Leave them in the comments below.
An MBA marketing graduate from IIM, Akash Jain works at Vinculum group, where he manages product marketing, content and social media marketing. An ardent learner of new things, he is passionate about scaling up marketing operations, implementing new-age marketing automation and customer psyche.
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