Product Information Management, Consistent Master Data, Brands, Multi-brand Retailers, Marketplaces, Sellers, Industry Insights

Product information management – Why does it matter?

  • January 4, 2016
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  • 2 MIN READ

PIM – Why does it matter?

Omnichannel retailing is here to stay. You’ve probably heard that before. But how can you make sure your business is ready to provide the required consistency to your customers across all channels? Read on –

To begin with, a short note on PIM –

What is Product Information Management?

PIM software, in simple terms, is a software product that helps an organization maintain a consistent version of its product data.

[Tweet “Product Information Management system is a way of providing your consumers with a consistent multi-channel experience.”]

Gartner expands on this definition, by listing the features that a PIM is chiefly responsible for:

  • Supporting the identification, sync of product information across disparate data systems.
  • Enabling the distribution of a single, golden version of the truth.
  • Enforcing data quality and compliance via corrective action techniques.
  • Creating and maintaining a central database of record.

Essentially, what this means for your business, is this –

Why you need PIM

To find the difference out for yourself – Request a demo today!

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This makes for good reading!