Product information management – Why does it matter?
PIM – Why does it matter?
Omnichannel retailing is here to stay. You’ve probably heard that before. But how can you make sure your business is ready to provide the required consistency to your customers across all channels? Read on –
To begin with, a short note on PIM –
What is Product Information Management?
PIM software, in simple terms, is a software product that helps an organization maintain a consistent version of its product data.
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Gartnerexpands on this definition, by listing the features that a PIM is chiefly responsible for:
- Supporting the identification, sync of product information across disparate data systems.
- Enabling the distribution of a single, golden version of the truth.
- Enforcing data quality and compliance via corrective action techniques.
- Creating and maintaining a central database of record.
Essentially, what this means for your business, is this –
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