Where can I sell products online in the Philippines?
According to the German online platform Statista, the Filipino e-commerce sector will likely grow fast, with an anticipated revenue of $18.16 billion in 2023. The e-commerce industry displays a steady growth rate of 12.93% (CAGR 2023-2027). It can touch $29.54 billion by 2027. This growth is attributed to the country’s diverse range of online shoppers. The pandemic led to an influx of online shoppers, with 54% making their first internet purchases during this period. A considerable 73% of first-time buyers intend to continue shopping online. According to the International Trade Administration, the Philippine e-commerce sector is forecasted to achieve $24 billion in sales by 2025. It shows better prospects for the retail industry in the Philippines.
Filipino Consumer Buying Trends
• Consumer Electronics: The consumer electronics sector is booming, with an estimated revenue of $9.15 billion in 2023. Telephony accounts for a significant portion of this segment.
• Fashion: By 2023, the Filipino fashion industry is likely to reach $2.11 billion in revenue.
• Personal Care: By 2023, the Beauty & Personal Care industry in the Philippines is predicted to generate approx. $5.79 billion in revenue.
• Popular Categories: In demand among Filipino consumers, key product categories include consumer electronics, personal care products, and fashion items.
Filipino Shopping Channels
• Brand Websites: 17% of shoppers directly purchase from brand websites.
• C2C Marketplaces: 6% of Filipinos utilize customer-to-customer marketplaces like eBay for online shopping.
• Marketplaces: E-commerce marketplaces like Lazada and Shopee are popular among 86% of Filipinos.
• Shopping Apps: Approximately 23% prefer dedicated shopping apps like Lazada.
•Social Commerce: Social media sites such as Facebook, Instagram, and TikTok are used by 28% of Filipinos for online shopping.
The younger generation, particularly those aged 25-34, accounts for a significant share of online shoppers in the Philippines due to their tech-savvy and smartphone access. The online shopping market in the Philippines displays diverse consumer interests and preferences, promising a thriving future.
Legal Aspects of Philippine eCommerce
The Republic Act 8792, known as the Electronic Commerce Act of 2000, defines eCommerce as electronic buying and selling. It aims to create a secure legal framework for eCommerce in the Philippines, allowing the Department of Trade and Industry to oversee its growth. Online sellers need various certifications and licenses to operate legally, including BIR Certificate, DTI Registration, SEC Registration, Mayor’s Permit, and more. While the government isn’t stringent on online businesses that emerged during community quarantine, compliance with tax regulations and the issuance of electronic receipts are required by law, treating online businesses on par with traditional brick-and-mortar establishments.
The best eCommerce websites are classified based on the traffic they generate and the products they provide to their customers.
Platforms to sell products online in the Philippines
Ali Baba, the Chinese eCommerce behemoth, acquired a significant stake in Lazada and Southeast Asian operations a few years ago. This well-known platform houses all of the products under one roof. Lazada features more than 3,000 brands, indicating the vast range of products accessible. Launched by Rocket Internet in 2011, the website is also available in countries like Indonesia, Singapore, Thailand, Malaysia, and Vietnam.
Launched in Singapore in 2015, Shoppee.ph platform has a user-friendly interface that simplifies product browsing for buyers and store setup for sellers.
Shopee’s Q3 2021 financial report highlights a remarkable 74.3% YoY growth, with a GMV of $6.2 billion in the Philippines. Sellers operate under a commission structure of 2.5% to 4%, with shipping facilitated by Shopee’s Fulfillment service and partnerships with couriers like J&T Express, XDE, and 2GO.
The platform attracts approximately 72 million monthly web visitors, with top-selling categories encompassing electronics, fashion, and beauty, featuring local brands like Cherry Mobile and Human Nature.
Amazon is another online platform that allows you to sell on marketplaces in the Philippines. This leading website meets the needs of Filipinos. This website is rated higher in terms of traffic generation.
4. Carousell Philippines
Carousell was conceived as a mobile platform. Users could sell their products by selling any of their other items.
Singapore, Malaysia, Indonesia, Australia, Taiwan, and Hong Kong have Carousell. OLX was the previous name for Carousell.
The business organized the sale of automobile accessories, tools, appliances, clothing, shoes, books, and craft items.
They currently offer jobs and services that users can use as a service for their business or household.
5. eBay Philippines
The Carousell platform was created to be used on mobile devices. Users might sell things by selling any of their own.
Singapore, Malaysia, Indonesia, Australia, Taiwan, and Hong Kong are part of the Carousell network. OLX was the old name for Carousell.
The company set up a shop to offer anything from car accessories to tools and appliances to clothing, shoes, books, and craft items.
They currently feature a list of jobs and services users can use for their business or home.
6. Globe online shop
Globe Corporation, a leading Philippine company, entered the growing eCommerce market with shop.globe.com.ph. Their online store mainly caters to customers seeking electronics, gadgets, apparel, and post-paid network plans. It offers various products, including globally recognized brands, expanding its customer base.
7. Metro deal
Metrodeal is a prominent leader in Southeast Asia for discount vouchers in retail, dining, leisure, and travel. The platform is user-friendly, making it easy for sellers to upload deals and connect with a vast audience of bargain seekers.
While it primarily deals in vouchers for services and products, the process is straightforward; register on the website, provide the necessary details, and wait for an account executive to contact you. Shipping options vary based on the seller and product, including standard, express, or local pickup.
The site garners approximately 77,000 monthly visitors and focuses on top-selling categories like travel, dining, and health and beauty deals.
8. Beauty MNL
A group follows Beauty MNL, which hosts local and international beauty items.
This is one of the most popular platforms for beauty goods to keep its customers looking beautiful all day.
Beauty MNL offers a diverse range of items to its consumers. It is a specialist online retail business that sells only beauty and fashion products.
The available products and services are promoted to the magazine audience when combined with the magazine audience.
Argomall is a smartphone specialist that sells genuine devices with a Philippines warranty. Its goal is to provide a simple platform for customers to research, select, and enjoy their services.
It also ensures that its target audience receives a seamless and efficient internet service. Argomall prides itself on offering exceptional and personalized service to its clients.
This marketplace advises against purchasing products in the Philippines because it imports them from the United States and China and sells them to Filipinos at their doorstep.
Their website features various products, including appliances and infant care. They also sell industrial and scientific developments, making it easier for Filipinos to purchase items that aren’t available in their own country.
Many services and products are available online for individuals in the Philippines marketplace, and it is up to the user to choose what he needs from the profusion of options. The firms that own these services must maintain the clients’ trust in these internet platforms. Maintaining the quality of the products and services is essential to keep clients coming back.
Ready to sell on marketplaces in the Philippines? Discover the potential of Vin eRetail OMS and WMS software from Vinculum that enables multichannel collaboration. It helps marketplaces, 3PLs, CPG companies, retailers, etailers, and sellers on marketplaces to sell online across channels by unlocking new revenue streams.
Planning to sell on marketplaces online in the Philippines? Get started today by filling out the inquiry form.
Subscribe to our blog and stay updated!