In the fierce competition of eCommerce retailing, brands can no longer afford to ignore catalogue management. Online shoppers want consistent and correct information about the product instantly.
Here you’ll get to know what eCommerce Product Catalogue is, and what are the challenges faced in eCommerce Catalogue Management. After reading this article, you will have a good idea of how you can improve your current Product Catalogue Management in order to turbocharge your sales.
What is eCommerce Product Catalogue?
An eCommerce Product Catalogue is simply a database of the products a brand wants to sell. It usually consists information like SKU, Images of the product, Brand Name, Price, MSRP, Quantity Available, Dimensions, Category, Features and Description etc.
In the era of eRetailing, Catalogue management is an integrated aspect of eCommerce. Without creating correct Product Catalogue, it is impossible to start an eCommerce business. However, managing and keeping the consistency in this database can be a tedious task and is highly prone to human error, especially if you are selling on multiple channels.
Here are 3 challenges every seller has to face while managing eCommerce Product Catalogue:
These are the 3 major challenges brands deal with while managing their eCommerce Product Catalogue. To overcome these challenges they should be more concerned towards making the product information as their top priority.
However, with the right tools, dealing with these problems can be easy. A good eCommerce Catalogue Management System can streamline these tasks for you and reduce your manual effort by 80% in keeping the information consistent across multiple channels.
To know more about how a Catalogue Management System can help turbocharging your eCommerce business you can request a demo now!
If you still have any queries regarding Catalogue Management System feel free to use the comments section below.