6 Reasons Why Retailers Need a PIM Solution


September 18, 2019
5 MIN READ
Akash Jain
Written by:
Akash Jain
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Are you operating an omnichannel eCommerce business? Online sales is an exciting field that allows you to sell any product or service to customers all across the globe. Reach new customers through digital or in-store sales strategies. Create a cohesive business that combines each separate location or online channel into one unified brand and distribution network. In order to juggle all of these channels, data and responsibilities, you need a PIM solution.

Improve Quality of Data

Many online retailers resort to adding minimal descriptions to their new products. Paying employees to create new product descriptions can be costly. Instead, create a single, unified voice and accurate specifications for your products with innovative algorithms and a centralized datasheet.

At Vinculum, our Master Data Management system (MDM) creates a synchronized online/offline catalog of your existing products. Edit and delete product descriptions or on-board new products with a single, streamlined system. This saves you time and ensures accuracy across all channels.

Upgrade Your Customer Service Model

With your Product Information Management software, you can also upgrade your customer service experience. With streamlined data, you can personalize your e-commerce platform, connect customers with relevant reviews of products on other channels and instantly update any incorrect or misleading information on them.

When a customer has a complaint, you can quickly respond to it and handle the situation. Many complaints stem from misunderstanding of the product details or previous customer reviews. When you respond to this complaint, you can assess whether the misunderstanding was valid. A valid complaint about your product information can be quickly resolved using your PIM system to update information across all your channels.

Create emotional connections through your omnichannel loyalty programs. Whether you wish to create unique programs for each channel or connect each one for a unified branding strategy, our PIM keeps you in control of your customer satisfaction.

Increase Your SEO Ranking

After you’ve invested in a premium category description or product description, you need to manually enter it into your page and look for relevant links for cross-selling. Instead, a PIM system manages all of that for you. Your PIM solution to struggling SEO rankings is an increase in page density, enriched product details and overall support that promotes increased traffic.

Add Channels Easily

After you’ve successfully implemented your PIM system, you may experience growth. As your business grows, you can use your software to add new channels to your expanding marketplace. Whether you’re branching out into new products or simply selling your quality products to a new audience, PIM software makes onboarding easy.

One way this works is through centralized fulfillment. Whether a customer orders online or in store, a PIM solution uses a complex algorithm to find the nearest location of their product. If your newest store location doesn’t have the necessary stock to fulfill the order, you’ll receive the ordering information to ship it from the nearest location to cut down on costs.

Streamline Your Business

As online retail continues to be a global experience, you need dynamic ways to provide localized support in the form of currency conversions and translation services. A PIM solution allows you to create localized information that ensures your products are available to any interested buyer. Don’t let your language or currency information drive away customers, but offer a diverse market the accurate sales information they need to make an informed purchase.

Create a Data-Driven Model

Behind the scenes, a PIM system works hard to create detailed analytics for a variety of decisions. Manage your warehousing, inventory and sales easily on a single system. Whether you’re offering innovative images and graphics for your products or looking to track your expenses and sales and compare this quarter to the previous one, a PIM gives you the tools you need.

Analytics and data spreadsheets are integral components to the efficient operation of your business. You can use your system to manage your finances and easily determine which products sell more effectively than others. This is particularly relevant if your goods have a short shelf life or your company handles a range of seasonal items.

An Endless Aisle solution prevents these issues and reduces the risk of lost sales due to missing or out-of-stock items. From multiple brick-and-mortar locations to a wide range of e-commerce channels, sync your stock with a PIM.

Implement Your PIM Today

Discover how our Vin MDM and other PIM strategies can help you grow your business. From eCommerce to various stores across the nation, keep track of all your sales channels, inventory and sales descriptions with one convenient digital management system.

If you need more information about PIM software, or if you’re ready to get started with streamlining and growing your eCommerce store, contact Vinculum today.

At Vinculum, we offer a wide range of strategies, software and assistance in creating a successful omnichannel retailing experience that reaches your intended audience all across the globe.


Author Bio:
An MBA marketing graduate from IIM, Akash Jain works at Vinculum group, where he manages product marketing, content and social media marketing. An ardent learner of new things, he is passionate about scaling up marketing operations, implementing new-age marketing automation and customer psyche.
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