Sell on Marketplaces
Start selling on global marketplaces
Inventory & Order Management
Take control of your inventory with a real-time view
Warehousing & Fulfillment
Seamlessly integrate warehouse & fulfillment processes with sales channels
Sell where your customers are
Get smarter and automate payment reconciliation
Automated Catalog Listing
Automatically list products across multiple marketplaces
Consistent Master Data
Master your business data
Cross Border Retailing
Enable cross-border selling
Mobility and eCommerce Frontend
Mobile App Development
eCommerce Web Development
Orders & Returns Management
Manage all your orders & returns from a single screen
Automated, centralized, single view of inventory across channels, fulfilment locations & systems
Warehouse Management System
Seamlessly integrate warehouse & fulfillment processes with sales channels
Point of Sale
Simplify the billing, promotions and returns using our cloud-based Point of Sale
A single platform to onboard sellers as well as manage their product information, orders and inventory
Marketplace Payment Reconciliation
Take control of your payments and drive cost savings with automated Payment Reconciliation
Automate catalog listing for any marketplace with a click
Automatic Replenishment System
Ensure on-time deliveries and fewer stock-outs through automating replenishment plans and orders
Open to Buy
Take control of your inventory investments by monitoring financial budget for purchase orders
Delight customers by centralizing customer loyalty points across multiple channels
Business Data Model
Easily define business-critical master data entities
Easily manage multiple hierarchies and its data across channels
Business Rule Engine
Configure various set business rules for the master data attributes easily
Manage the master data requirement through data governance processes and policies
Ensure the overall standard and accuracy of data through
Vendor / Seller, Product / Material Management
A single platform to support various ways to register the product/material in the hub
Data and the derived insights always play a vital role in decision-making, framing, and executing strategic initiatives as well as optimizing daily operations. Data is of even utmost significance in current times as businesses are constantly striving to gain a competitive edge over their counterparts.
Simply put, data stand to reshape the entire business landscape. Despite its criticality, several businesses fail to make the most of the data as they still lack the efficiency to appropriately analyze it.
Data is critical for businesses of any size, scale, expertise, and the industry they belong to. However, data is crucial for eCommerce businesses. You might wonder why?
eCommerce businesses have a sizeable amount of customers’ information in the CRM systems, in-app analytics, and customer-related conversations with chatbots among other tools. Though several businesses have succeeded at structurally collecting data, data interpretation, and analysis are yet to have the front seat.
Here are a few ways that illustrate how data can accelerate growth for businesses, eCommerce, or otherwise.
Demand forecasting is one of the crucial aspects that take precedence in deciding an eCommerce business’s success. It enables eCommerce businesses and the stakeholders across the ecosystem to appropriately planning the inventory, replenishing inventory as per the anticipated demand, etc.
If the inventory stock is ample compared to the actual demand from the customer segment, the eCommerce business might have to bear the additional costs that can be attributed to the storage of extra stocks, obsolete inventory, etc.
Demand forecasting is nothing but leveraging data-driven insights to carry out customer behavior analysis. It helps in segmenting customers into an array of personas based on their preferences, purchase trends, past interactions, etc.
By having such actionable insights at their disposal, retailers and eCommerce giants have the opportunity to deliver a value-added, seamless, and personalized experience to their target customers. Data and derived insights can also be leveraged to identify, reach out, and entice potential customer segments.
Collecting data without any restrictions and without creating any demarcating hierarchies is one of the prominent features of data lakes.
However, some critics find it pointless to collect raw, unstructured data and store them in the form of data lakes, till the time that it is utilized.
At large, businesses are rapidly realizing the significance of customer behavior insights and making substantial attempts to optimize their business model accordingly. Data lakes are essential in offering businesses flexibility. Data lakes assist businesses in customizing and crafting highly targeted marketing campaigns.
Data lakes leverage a comprehensive approach by allowing customization of analytical models, instead of restricting the data into pre-defined models. This indeed encourages businesses to opt for data lakes as the most effective and cost-effective solution to their business needs.
Studies reinstate the fact that artificial intelligence in e-commerce is growing at a healthy pace, and worldwide revenues are anticipated to touch $36.8 billion by 2025. One of the best examples for this growth is the global e-commerce giant Amazon, whose annual revenue is measured at $100 billion.
Many must be keen to unravel the secret behind such massive success. Well, it goes beyond simply analyzing data. Detecting the underlying problems, gaps, and demands in the market essentially requires a superior algorithm. Existing processes need to be accentuated with machine learning and systems that can provide feedback that in turn can be applied on a business level.
Meeting customer expectations is no longer enough. Instead, businesses must strive to exceed them. Artificial intelligence enables eCommerce giants to keep a tab on customers’ buying patterns and presents the anticipated buying preference or volume predictions. With such insights at hand, eCommerce players have the avenue for up-selling and cross-selling.
Today’s customers are tech-savvy and thus their purchase journey is even more complicated than ever. Artificial intelligence enables eCommerce businesses to predict customers’ next move and offer product recommendations. This is a great way of encouraging purchases and at times digital word-of-mouth marketing.
When we are talking about data in the eCommerce ecosystem, product content claims a rather massive share. The efficient management of product data is essential for an eCommerce business’s ultimate success. Herein, a product information management emerges as the ultimate solution.
So, what a Product Information Management system is? It is essentially a software that serves as a one-stop platform to create, manage, store, and distribute product-related information seamlessly across the various eCommerce sales, and marketing outlets.
Enabled with the requisite technologies and tools to assort and edit product content in real-time, PIM systems build product catalog structures and enable cross-platform and multi-device sharing of product data.
Today’s customers are growing immune to the monotonous brand promotions. With the dwindling customer attention span, the product purchase lifecycle is getting shorter and complicated.
Customer expectations have evolved, and they demand a holistic view of a product at one place before making the purchase decision. Businesses might lose out on a potential customer base if their eCommerce platform fails to offer complete, accurate, and consistent product information on-the-go. And, this has been backed up by studies!
Several research and studies highlight the fact that eCommerce platforms offering a holistic and consistent view of product data stand a chance in boosting their conversions multifold. Easier said than done! Streamlining product-related content gathering, creating, and enriching processes are rather daunting.
A PIM system will be pivotal in automating and streamlining these processes that in turn will reduce the time-to-market efforts at the eCommerce business’s end.
Some of the key features and benefits of PIM systems include:
For further insights, do reach out to the experts at Vinculum, today!
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